Case Study · Resort Partnership

Eau Palm Beach
Resort & Spa

A luxury oceanfront birthday celebration at one of Palm Beach's most iconic five-star resorts — capturing paradise in 19 seconds that reached over 131,000 viewers.

131K
Reel Views
7.9K
Likes
104
Comments
139K+
Total Engagements
Elegant Suite Bedroom at Eau Palm Beach The Suite · Jonathan Adler
Oceanfront Pool Oceanfront Pool
Lobby The Lobby
Watch the reel.

131K views and counting.

View this Reel on Instagram ↗
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01 — Overview
Paradise,
19 seconds.

Scott celebrated his birthday at Eau Palm Beach Resort & Spa — a five-star oceanfront property in Manalapan, Florida — capturing the entire luxury experience in a 19-second reel set to Jack Harlow's "First Class" that went on to reach over 131,000 viewers.

The content showcased Eau's Jonathan Adler-designed interiors, private beach, world-class pool scene, and the effortless glamour that defines the property. The birthday angle created an authentic, celebratory narrative that resonated with audiences looking for their own special-occasion getaway — driving strong engagement and positioning Eau as the definitive Palm Beach escape.

"You don't have to go far to find paradise."

Luxury Resort Beachfront Palm Beach Birthday Five-Star Jonathan Adler

Partnership Details

Partner Eau Palm Beach Resort & Spa
Location Manalapan, Florida
Stay Duration Birthday Weekend Getaway
Property Type 5-Star Oceanfront Resort
Design Jonathan Adler Interiors
Content Date July 2022
Platforms Instagram Reels, Stories
Post Link View Reel ↗
02 — Deliverables
What we
delivered.
🎬
Instagram Reel
A cinematic 19-second reel set to Jack Harlow's "First Class" — capturing the pool, ocean views, resort grounds, and the relaxed birthday celebration energy that defines Eau Palm Beach.
131K Views
📱
Instagram Stories
Real-time story coverage across @scottdclary (2M followers) documenting the birthday weekend — pool scenes, ocean views, dining, room tour, and celebration highlights.
Multi-Slide
🏖️
Beach & Pool Content
Dedicated coverage of Eau's stunning oceanfront pool deck, private beach, and cabana experience — the visual centerpiece of the content that drove the aspirational appeal.
Lifestyle
🎂
Birthday Narrative
Authentic celebration content that positioned Eau as the ultimate special-occasion destination — creating an emotional, relatable hook that drove audience connection and saves.
Personal
🏨
Property Showcase
Full resort walkthrough content featuring Jonathan Adler-designed rooms, the lobby, grounds, and oceanfront setting — establishing the property's visual identity for a travel-minded audience.
Resort Tour
🏷️
Brand Tags & Mentions
Direct @eaupalmbeach tag on reel and stories with 2 people tagged — driving traffic directly to Eau's Instagram profile from Scott's 2M+ follower base.
@eaupalmbeach
131K
Reel Views
7.9K
Likes
104
Comments
03 — Performance
Results that
speak.

The 19-second reel generated massive reach with 131K views and nearly 8,000 likes — proving that short, authentic luxury content consistently outperforms longer-form alternatives when the setting and story align.

Metrics as of latest available data.

131,000
Total Views
Massive organic reach
7,887
Likes
6% engagement rate
104
Comments
High conversation rate
8
Saves
Booking intent signal
0:19
Reel Duration
Short-form excellence
139K+
Total Engagements
Views + interactions
2
People Tagged
Collaborative content
200+
Weeks Live
Evergreen content
Couple on Beach Private Beach
Seaside Deck Seaside Deck
Eau Spa Eau Spa
04 — The Experience
Everything
provided.

A breakdown of the full birthday weekend experience — from room to beach to dining — that made this collaboration unforgettable.

Accommodation
Jonathan Adler Suite
A birthday weekend stay in one of Eau's 309 guest rooms and suites — all designed by Jonathan Adler with bold, contemporary interiors, private ocean-view balconies, 400-thread-count Egyptian cotton sheets, and premium stocked minibars. The playful nautical design became a visual highlight of the content.
Beach & Pool
Seven Acres of Private Beach
Full access to Eau's oceanfront pool complex and seven acres of private Atlantic beachfront — the visual centerpiece of the reel. Cabanas, daybeds, and the adults-only Tranquility Pool provided the luxury backdrop that drove the content's aspirational appeal.
Dining
World-Class Restaurants
Access to Eau's acclaimed dining portfolio — including Angle (contemporary steakhouse), Breeze Ocean Kitchen (oceanfront dining), Stir (champagne bar), and the recently added Nobu Manalapan — providing a complete culinary experience throughout the birthday weekend.
Spa & Wellness
Award-Winning Eau Spa
The world-class Eau Spa featuring a tranquil water garden, rain shower jacuzzi, heated stone lounge chairs, the iconic Wishing Well, and a private restaurant — consistently ranked among the top resort spas in the United States.
Suite Living Room
Suite Bathroom
Angle Restaurant
Sunset Pool
Let's create
something together.

Interested in a similar partnership? We'd love to bring this level of storytelling and reach to your property.